In 2020, the world wasn’t ready for the virus that affected different aspects of life. While many global businesses were forced to shut down, e-commerce has seen a massive boost. If you are running an ecommerce business, you can benefit from Google Shopping Agency.
It is no understatement that e-commerce companies are rising, and so is the competition between them. The virus has given rise to another phenomenon known as Digital Darwinism, which is why e-commerce companies have to stay updated on the latest digital marketing trends if they want to get on top of SERPs.
If you are running an online business, you ought to know about the following trends that will help you survive and thrive in 2021 and beyond. Read on to learn more!
The Integration of Chatbots
It has been analyzed that people like to interact with chatbots as they provide instant and accurate responses to inquiries. While chatbots are integrated with AI (artificial intelligence), they can also derive accurate buying history and eliminate human-made errors.
Chatbots are powered by artificial intelligence and are functional 24/7 and respond to instant inquiries. The best part of chatbots is that they never lose patience and are exceptionally good with repetitive tasks.
Did you know that a majority of people make their buying decisions while scrolling randomly on the phone? According to statistics, more than 50% of global consumers use their smartphones and tablets to buy products and services, which is why you should focus on providing your users with the best mobile experience.
Your business website needs to be mobile-friendly since people are using their smartphones to make product comparisons, product searches, and the ultimate purchases.
Social Media Influencer
With a boost in the number of social media users, e-commerce business owners can render massive benefits from social media influencers. According to different reports, people are more willing to buy products and avail of recommended services by their favorite social media influencers.
It is essential to mention here that social media influencers don’t necessarily have to be television stars – they can also be people with a massive fan-following on different social media platforms, such as YouTube, Instagram, etc.
Video marketing is another essential ecommerce trend that can benefit your business in 2021 and beyond. According to different reports, more than 50% of potential consumers have shared a brand’s video on their social media.
More than 70% of e-commerce business owners have claimed that video marketing has boosted their conversion rate and increased sales. Many buyers say that they (potential buyers) feel more confident about their buying decisions after watching a video related to certain products and services.
Since 2020, there has been an increased use of voice search, which has made it important for e-commerce companies to change and rethink their marketing strategies. It has been estimated that by the end of 2022, nearly half of the global population will be owning a voice-activated speaker; whereas, voice-shopping will be the emerging trend in 2022.