Holography is a technique or method that enables us to display 3D images on the desired surface. And in the packaging industry, we now use holographic boxes to make our products safer and our brand different from the rest. But, again, special inks and the latest printing techniques are used to make it happen.
The process involves metalizing a substrate surface with a layer of aluminum, and then our desired holographic image or pattern is embossed on that surface. Once it has dried, the surface of aluminum reflects the light that shines on it and results in the iconic 3D image and unique colors.
While this is one of the most commonly used methods, different holographic box manufacturers use these unique techniques to get the job done.
How is Customized Holographic Packaging different from the Rest?
By customized packaging, we refer to the unique shape and catchy graphics of the box, but we have to make sure that it fits snug in the box and does not change its place, which we cannot get in conventional packaging boxes.
And this is the reason why most of the retail brands now prefer to use holographic packaging as it is made on demand of the brands, according to their requirements and their product’s needs. The primary purpose of customizing the packaging is to ensure that the products fit perfectly in the holographic boxes, making it easier to transport or ship them from one place to another.
These boxes are different from regular packaging as they can be made into any:
As per the requirements of the brand.
Why do we Need Holographic Packaging to Display our Items?
The trend of packaging has changed tremendously, and now not only brands but their customers also demand unique and fun packaging and are in constant search for brands that provide it. So, getting holographic packaging shows that your brand is highly versatile and is flexible in using technology to meet the requirements of their customers.
It is a proven fact that the demand for holographic packaging has risen, as it provides uniqueness while also strengthening the security of the products. This growth in product security is most likely due to the global attempts to prevent counterfeiting and duplication of products and maintain the brand and product integrity, so anti-counterfeiting technologies and tracking features are also being introduced with holographic packaging.
Holographic packaging is considered a new generation of optical marketing, as it features unique visuals and distinct graphics that are easy to identify but very difficult to copy. New technique in:
- Film Coatings
They are seen as boundary breakers for the use of holographic packaging and its materials.
Brands also need these boxes to display their items as they have a variety of 3D colors and other visual effects, which makes them luxurious yet intriguing at the same time.
Another reason why brands need holographic packaging is that it is made from 100% bio-degradable and recycled materials. This means that this material can be reused and can help reduce extra wastage. Furthermore, this quality makes these boxes the ideal display boxes for brands. They can mention that these boxes are environmentally friendly, which also positively impacts consumers. Your brand cares for the environment and is making efforts to reduce global warming.
How Can You Get High-Quality Holographic Packaging for your Brand?
If you are a brand that is looking for high-quality holographic packaging, then we are here to help you out. You can search the internet, and there you shall find hundreds of suppliers with several options, from you can choose the best-suited one for your brand.
Benefits of holographic packaging
Packaging is crucial for the brand due to the following reasons:
- Customer Recognition
- Brand Promotion
- Product Safety
And it is believed that adequate packaging highlights all these reasons and helps you find a solution for all of these factors together in a single box.
Holographic packaging is not only used to add visuals to the boxes. It is utilized for other purposes as well and has many benefits. Here is some advantage of holographic packaging:
- By printing holographic images on your packaging, you can make unique packaging designs that are not only aesthetically pleasing but also secure enough to protect the products that are packaged inside.
- It is highly versatile and easily placeable to implement this in any part or label of the packaging. There are no specific angle requirements or anything. We can also integrate these holographic into an already existing packaging.
- As these boxes are made according to your requirements, they can work as a perfect measure against counterfeiting and duplication. Thus it provides you maximum security, as it is unique to your brand only.
- You can use these boxes for product branding and brand promotion as well. As these boxes give a lot of room for customized printing, you can get all the information about the brand and the product printed on these, which will result in making them more user-friendly. Hence, a more preferred choice.
These are some of the primary reasons behind the usage of holographic packaging and why it is necessary for your brand