Never be in the misconception that an effective SEO strategy for your dental clinic is all about stuffing keywords in your website content and on-site blog posts. There is a lot more that goes into a successful SEO strategy than just using keywords.
Even the design and speed of your website can significantly affect your SERP, and many dental practitioners don’t even know about this overlooked aspect of SEO strategy. Below, we have outlined some of the tips you can use to improve your website for marketing, SEO, and keeping it safe from attacks.
How does your website design affect your SEO?
Having a beautiful website design is not only about the looks and feel of the website. The type of website design you have plays a vital role in deciding how successful your SEO strategy will be.
Popular search engines like Google analyze the effectiveness of your website design by calculating the bounce rate of the visitors. This means Google analyzes how long people stay on your website after clicking on a link that leads them to your website.
If someone was looking for a problem that landed on your website, and if he didn’t find the solution, this is a search engine problem. It makes the website look bad. Moreover, if a website is too slow, then this is also a problem for search engines.
SEO tips every dentist can use
A long list of online directories might help you boost your online presence and capitalize on such directories. These directories can also help you increase your website’s authority while allowing you to amplify the traffic.
Just fill out as much information as you can, like website phone number, address, hours of operation, and so forth and so on. If you cannot take care of directories, search for the best dental website companies.
Videos and pictures
Using pictures and videos, you can quickly increase the time spent on your website by a visitor. In addition to this, you should also focus on giving an accurate description of the video and picture in the code, so the search engine knows that it is there.
By incorporating videos and pictures, you can amplify the effect of your current SEO strategy by many folds, and you can do this by simply hiring the best dental website companies.
This might sound counterproductive, but it is necessary to have proper outbound links on your website. For example, if you have posted a blog about cavities, it can prove beneficial to insert a link to a study about cavities.
But this doesn’t mean you should start sending potential customers to the websites of your competitors. You need to look out for highly reliable and accurate resources for outgoing links like a government or research-based website.
Why should you hire an SEO firm?
SEO is a broad term used to cover all the aspects that help your website rank at the top of the search result, and it also includes all the factors helping internet users find your website easily.
So, it doesn’t matter how many articles you read or how many videos you watch; you can never match the expertise and experience of dental website companies like Arcane Marketing. You have to pay a fixed price to the SEO company, and then you can quickly capitalize on experienced and certified SEO experts without actually hiring them.