In competitive online industries, link building plays an indispensable role in terms of driving organic traffic via search engines. In many ways, it can even be said that successful link building can be equated to a good marketing strategy.
This is because nowadays the importance of quality, authenticity and relevance is more important than ever. It is essentially the process of securing hyperlinks from other websites to your own, and for that you can always try to buy backlinks.
As a result, it will promote content engagement, increase content reach and subsequently help in improving the website rankings on search engine results. Here is a list of steps that might guide you in the direction of successful link building to help expand your online business.
- Producing Assets That Are Linkable
Links are like online recommendations. So the more links you acquire the more credible your website looks. But the first step to securing links is to first create content that is exceptional enough to consistently be able to earn links on its own.
Promotion does also play a role, but if your content is superior enough with respect to your competitors, you are already winning. All you need is link-worthy content, or linkable assets and as many of these as possible.
- Utilizing Influencer Leverages
You would be surprised by the amount of sway industry influencers hold over opening up the doors of engagement for you. They are a foolproof way to grant you exposure with potential social shares that are bound to get you backlinks.
- Link Hustling
This one involves tracking out everywhere that you have been mentioned and asking for a hyperlink setup instead of settling for the unlinked brand mention. This might seem simple but can be immensely powerful depending on the reach your company has.
Another incredibly simple way of effective link-building that would help search engines identify your online business is by optimizing your name, address and phone number. By optimization, we mean developing a uniform presentation so that even on any social media account or off-page listing they would look exactly the same.
This would allow you to track engagements with your websites and make it easier to claim listings on search engine directories or review sites.
- Building Awareness
When it comes to expanding online businesses, link building and awareness go hand in hand. There are a few specific and easy ways to how you can achieve this.
Ask Your Followers to Share Your Content
Apart from posting blog post URLs and sending newsletters, you can also ask your followers if they can further share your content in their social circles. This could go a long way in helping your content end up in unexpected yet beneficial places.
Take Part in Community Events
Either by sponsoring a local charity event or donating to local programs and asking for the inclusion of your content URL along with the name, address and phone number on social media posts, print materials and emails can help boost your online business.
Do an Interview
Try to seek out opportunities for interviews, be it print, audio or video. On the advertisements that give out information regarding the interview, ask to include a link leading back to your site and talk about it during the interview as well.
Do a Presentation
Seek out local meetings or conferences through Facebook Events or other resources and prepare a presentation related to your area of expertise or business and bring up your content when you present on the same.
Following and implementing these link-building tips will not only improve your inbound profile but will also boost your search engine rankings and help you get more traffic to your website at the same time.