Do you think your business is stuck at a certain level and doesn’t seem to get through to new customers? It may feel like a massive challenge at first, but something as simple as graphic design could prove instrumental in overcoming it.
Graphic design is a powerful tool used by businesses to help their brand stand out and develop a unique identity. It plays a vital role in taking a brand to the next level.
Graphic design isn’t just about attractive visuals, but it’s an incredible tool that facilitates effective communication between a business and its prospective customers. It plays a crucial role at each level of the marketing funnel by attracting, informing, and finally pursuing the audience to take action.
If you’re still not convinced, then let us break it down to you. Check out the following 5 ways graphic design helps businesses grow.
1. Brand Identity and Recognition
First and foremost, graphic design helps you build your company’s brand. It starts with designing a logo that reflects what your business offers and the values it stands for. A customized logo creates credibility, provides recognition to your brand, and makes it visible in the marketplace.
The logo design should be able to grab the attention of your target audience in an attractive, functional, and professional way. You have to make sure that it has the touch of uniqueness that helps it to stand out in the crowd.
However, uniqueness doesn’t require you to take groundbreaking measures or going overboard with your budget. Sometimes, simple things that can effectively communicate your vision and what you offer to the audience are enough.
Branding is one of the most effective ways to communicate and connect with your audience. Whether you want to introduce your customers to a new product, a new promotional deal, or opening of a new branch, they’ll respond the most when you use visuals to send across these messages.
Contact a creative branding agency in London today to help you get started!
2. Visibility on social media
Social media has become the primary tool of marketing over the past few years. It helps you connect and build meaningful relationships with your clients. According to recent data, Facebook posts that contain images receive 2.3 times more engagement than those that only use text. Similarly, Twitter posts with images are retweeted 150% more than tweets that only have text.
However, it can be challenging to grab the audiences’ attention when there are so many brands trying to fish for it. The increased use of social media has also made it highly competitive.
This is where graphic design comes in. It helps brands cut through the clutter on social media and creates visibility. The audience finds it easy to connect with images. Research has shown that visual information makes up to 90% of all information that is transmitted to the brain. Moreover, people respond to images much quicker.
Using well-designed images to communicate with your audience will encourage them to take action. When you’re launching a new product, make sure that you create its hype by posting sneak peek pictures of it a few weeks before the launch date. Use photos and infographics to keep your customers updated on any new developments.
3. Generates impactful data
When you want to share some information with your audience, employees, or investors, the best and most impactful way to do it is by creating infographics. Infographics help you present your information in a precise and engaging way.
It isn’t easy to make people pay attention to endless spreadsheets and long paragraphs containing dry details. Graphic design helps you solve this problem with an engaging visual aid. It’s easier to understand and retain information conveyed visually. Therefore, annual reports, product briefings, and team meetings can use the creative assistance of graphic design.
For example, you can leverage graphic design to display the results of your customer surveys and statistics in an infographic. Infographics increase the traffic on websites by 12%, and you should share them on social media and your blog posts.
According to a recent study, people find it 323% easier to follow directions presented with the help of illustrations compared to the strictly-text instructions. Thus, if you have a product launch lined up, you can share instructional infographics on its functions and use it to increase engagement and generate new leads.
4. Builds a compelling pitch
The quality of your pitch in the early days of a business can make or break an investment deal. A compelling pitch can leave you with a fat check in hand, while a lack of it could leave you empty-handed.
Graphic design equips you with visual tools that help you convince investors and pursue customers effectively. Presenting information and data on your business plan with well-designed infographics and statistics will create the impact that you desire.
When pitching your idea or a new business plan to investors, you must be clear and precise in communicating the value of your brand and why someone should funnel their resources into it.
Visual aids communicate the clarity of your plans as well as your professionalism and commitment to your brand. Using graphic design to create a compelling presentation will strengthen your pitch.
5. Attracts and retains new customers
Graphic design is used to create attractive and attention-grabbing flyers, business cards, brochures, etc. They ensure that a new client or a business contact doesn’t forget about your brand as soon as you’re out of sight.
These visual tools become your representatives, even in your absence. Graphic design creates powerful tools that help you bring more customers in. As you continue to share information and updates on your business through graphic design, the customers stay engaged and take frequent action.
Graphic design is a must-use tool to take your business to new heights. If you’re looking for a creative branding agency in London or Basingstoke, then contact us today at Emerald Colour to help you with your business’s creative needs.
Richard Kearsey is a digital designer at Emerald Colour – a graphic design agency in London that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.