After the upliftment of restrictions in the federal laws against marijuana, it was only a matter of time before CBD became free. Since then, a lot of CBD brands have emerged in the market. But, the manufacturers face several hurdles in this race of promoting their brand and ensuring it stands out from others. There are several restrictions that prohibit the direct promotion of CBD products online. Still, there are different ways you can tackle this problem and navigate your way amid the restrictions.
Do you have a CBD business that you want to promote? Are you facing legal roadblocks when it comes to marketing CBD products? If your mind wanders around these questions, then you’ve arrived at the correct place. Dig in to know more about promoting your CBD brand through various channels.
How to market your CBD brand?
As essential as it is to promote CBD brands, given the intense competition, the ways to do so are very limited. Here are five primary marketing tactics that will give your CBD brand a good boost:
1. Influencer marketing:
In social networks, influencers have developed a reputation for their insight and experience on a particular subject. They create vast followings of passionate, committed followers who pay careful attention to their opinions by making frequent posts on the topic on their favorite social media platforms.
Influencer marketing is an excellent way to keep the brand in front of the right people. You will extend the appeal of your CBD company to highly qualified leads by partnering with an influencer who better represents and complements your brand.
Consumers are more inclined to believe influencers, so find one or more compatible with your company. If you want to evaluate the environment, hire a couple of micro-influencers to see how well they perform (they’re even more effective). Longer-term influencer engagements yield the highest results when the influencer’s fans can enjoy the growing interaction with the company.
Cbd vape oils is a brand that has managed to strike a chord with the concept of influencer marketing. They provide high-quality products to their customers because of which even influencers advertise them enthusiastically.
2. Native advertising:
Native ads are a form of digital ad displayed on a website without interfering with the user’s experience. Ads are either included in the information or even in the content in certain situations. This technique usually entails inserting branded material on third-party websites and charging a CPC or CPM for it.
The type of information that can be promoted on several native channels is restricted. However, native platforms such as StackAdapt can be the ideal solution to overcome the restrictive laws. You can use the size of their audience to grow brand recognition by putting promoted content in magazines like Forbes, which has millions of monthly active clients.
Blogging plays a pivotal role in inbound marketing. When designing blog material, keep in mind that you want to produce content that your intended audience would be looking for, so do your research on the best keywords for your audience. The material options are limitless.
For example, you may write a blog post titled “The five Medical Benefits of CBD Oil” or “CBD Oil: Your Pet’s New Best Buddy,” all of which use the keyword “CBD Oil.” This is, ideally, the keyword that the clients are looking for. For search engines to figure out what this article is about, the keyword must appear more than three to four times in the post naturally.
Blogging will help you boost your organic search rating on Google and other search engines. Since you’re addressing issues that people are looking for, the website and its content are more important to these search engines. Thus, the search engine will place you higher and help increase traffic. It will ensure you achieve the goal of increasing organic traffic to your homepage so that your target buyer can find your goods and boost sales.
4. Email marketing:
Email marketing continues to be as successful as it was a few years before, and it isn’t groundbreaking or revolutionary. Everyone with an online identity has at least one email address. You have your client’s email address because they either purchased something from you before or installed one of your lead magnets.
These emails can be used to provide more helpful information to our customers, promote a special offer or prevailing cashback, or bring a new item to the market. By being able to reach customers on any piece of hardware, at any time, and from anywhere, email marketing allows you to stay in contact with them and generate sales.
5. Podcast marketing:
While podcast advertisements aren’t commonly used as part of a digital marketing campaign, CBD companies use them to increase brand exposure due to existing advertisement restrictions. Platforms like Midroll operate solely to connect podcast creators and advertisers. It allows CBD marketers to place advertising alongside podcasts that they believe would draw appropriate listeners. If you’re wondering how podcasts can prove beneficial for you, here are some stats to help you understand:
- By 2022, the amount spent on podcast ads is projected to double to $1.6 billion.
- Seventy-six percent of podcast listeners in the United Kingdom claim they have responded to a podcast advertising or sponsorship call.
- Forty-four percent of all monthly podcast listeners are between the ages of 18 and 44, which is ideal for advertisers seeking to target a millennial demographic.
For podcast advertising, CBD marketers may plan to pay between $18 and $50 per thousand impressions (CPM). Podcast ads are a one-of-a-kind way to reach a fully active audience. CBD brands that cannot invest in market equity across traditional digital media platforms should do such promotions.
In the end, marketing a CBD brand meets the same general guidelines as promoting every other product. The market is still changing, and it will take a few years for it to stabilize. The best approach would be to recognize both the brand and the market to ensure that you can establish yourself and maintain the status as the business progresses. You can choose one or more strategies from the ones given above to promote and grow your CBD brand.