After a year like 2020, filled with uncertainty and strain on every person and business, it is more important than ever to be aware of the marketing trends on the rise as we begin 2021. Customers, employees, and employers alike are all looking for consistency and something they can count on. Here are a few of the trends you should keep an eye on this year.
One of the most important qualities a business can have is to be adaptable, according to Eyal Gutentag. The world of business is constantly changing, and especially now, people have had to be flexible and quick on their feet. Stay open to new things, and try to be two steps ahead so you don’t get left behind.
2. Virtual and Digital Events
The pandemic brought about a shift in how media is consumed. Concerts and movies are now streamed exclusively online. Wedding, funerals, baby showers, and graduation ceremonies are streamed to thousands of digital devices. While the pandemic will likely go away this year, don’t expect virtual events to follow. By opening up more digital channels, companies have discovered new ways to increase the accessibility of their product, all while keeping traveling costs down. This online shift creates lower costs for customers and a higher ROI. It will continue to be popular, even as the world begins to open back up.
3. Personalization and Communication
Personalization is increasingly important in a world where people are not able to meet in person. This applies to the relationships between a business and its customers, as well as employees within the business. With a record number of people working remotely, the need to find alternate ways of connecting a team has risen. Likewise, customers are looking for people they can trust, and who are willing to listen to them and give situation-specific help. Businesses need to focus more than ever on building relationships in 2021.
4. Social Media
It’s nearly impossible these days to have a business without some sort of social media account, but many businesses still haven’t figured out how to use them properly. If you aren’t already fully on board the social media train, it’s time to put in the work. Social media is not only one of the main advertising hubs but is quickly becoming a place to sell your product directly. Missing out on these advances could be detrimental to a company’s success.